Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique. Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, Ray shows you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer.
From there, you will learn how to create colour options and add in some shading and texture. In the class, Ray walks you through how to start from (chicken) scratch to create this logo. After that, it’s your turn to find your own style and show the world what you can make!
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